We have become a visual culture and images are essential to online content. Adding images to a blog post has proven to increase the likelihood of it being read by 94%.
It's no surprise that the largest social media platforms are image driven. Instagram is one of the most popular apps. Pinterest is the 4th largest social media platform with over 100,000,000 unique visitors monthly and 38,000,000 boards dedicated to wedding planning alone.
Todays reader is immersed in images and the entire Pinterest system. It has become the backbone of wedding & event planning and the way images are consumed in the fashion, DIY, home decor, travel, education or food industries.
Proper image galleries can drive significantly more revenue by repackaging them into a gorgeous, searchable and powerful image gallery.
Creating image galleries that are searchable and engageable is absolutely essential if you're serious about succeeding online. We've seen first-hand through the image galleries on websites like PacificWeddings.com, MagnoliaRouge.com and LoveInTheRockies.net, an average of 20 pages per visit and 50%-70% of the website's traffic driven mainly because of their image galleries.
You must offer your readers a way to interact with static images like Pinterest and other social platforms they are used to, with the abilty to like, save to boards, comment, and engage with the creator of the images.
If you're using Wordpress and Squarespace, they aren't built to handle these needs. Wordpress and Squarespace are great platforms but they are not built specifically for publishers; they're built for plumbers, photographers, painters, lawyers, the ice cream store down the street and everyone in between. This means that the costs for developing a good image gallery will be extremely high.
Find out how to turn your directory into a successful part of your blog or website that makes you money and drives traffic.
We all know website design and structure is important but its impact is far more reaching than most business owners realize.
75% of readers admit to judging a business based on their website. These tips will help you ensure your landing page is top notch and ready to attract your clients.
Are you doing everything you can and still not seeing any growth in traffic? You don't want to miss these tips as you'll stop losing your traffic and turn it into powerful engagement instead.
See how The Pretty Haus grew from a single part-time makeup-artist into the largest beauty company in Alberta and how their website played in an integral role in their success.
Take a tour of the powerful new Magnolia Rouge website and see how this established brand is continuing to make waves in the wedding industry.